About
A next-generation K-pop entertainment company. SKS builds artists with a singular, niche talent, and a story worth telling.
We're starting with ALL'N, and building a sustainable model for what a K-pop artist can be. One where a distinct talent and a real story come first, supported by systems built for the long term rather than the next hype cycle.
We back what makes an artist unmistakable: a sound and identity no one else owns, shaped into a performance-led, globally-minded career. Not manufactured. Not interchangeable.
Distinct talent. Real story. Built to last.
Founder
Sam Sungmin Kang (강성민). Founder and CEO of SKS Entertainment, and the artist ALL'N (올린).
An award-winning, classically trained violinist turned CEO and K-pop idol. The foundation in discipline and performance still shapes everything he builds today.
His path is global by nature: born in Korea, raised in the United States, trained and performed in China, and now building his artist career back in Korea. Fluent across languages and cultures, he competed on one of China's biggest survival shows (iQIYI's Youth With You) as an A-Class finalist. He has performed on music festival stages and released music with Universal Music and YG Plus, with future songs releasing through Empire.
Before fully returning to music, he was the founding officer and first employee of a startup that raised over $40M USD and shipped over 1M+ products to 128 countries. He brought that operator's mindset back to K-pop, founding his own label and debuting as ALL'N rather than waiting for permission from an established system.
An artist and an operator. He runs the label, performs on the stage, and closes the deals himself, building SKS around a simple belief: distinct talent and a real story, developed patiently into a lasting career.
“Work until your idols become your rivals.”
- Sam Sungmin Kang
Artists
Classically trained violinist. A solo K-pop artist blending vocals, rap, dance, and self-produced music into a performance-led sound, creating a new niche lane within K-pop.
ALL'N officially made his K-pop debut on April 15, 2026 with his single ‘We Up’, performing across M Countdown, Music Bank, Music Core, Inkigayo, and Show Champion, on KBS, SBS, MBC, Mnet, MBC M, and Arirang TV.
View Artist →
News
Now. Releases, broadcast stages, and what's coming next.
ALL'N 1st Mini Album ‘We Up’ · Available Now
Features
Press Coverage
Contact
For all inquiries: partnerships, press, and bookings.